Quiet Outdoors: The New Trend in Fashion

Fashion
July 15, 2024
As we head into Q3 of 2024, a new fashion trend is making waves: Quiet Outdoors. This style combines the rugged practicality of Gorpcore with the classy elegance of Quiet Luxury. If you haven’t heard about these trends, let’s dive into what defines them, which brands to follow, and why Quiet Outdoors is becoming so popular.
Luxury doesn’t yell, it whispers.

As we head into Q3 of 2024, a new fashion trend is making waves: Quiet Outdoors. This style combines the rugged practicality of Gorpcore with the classy elegance of Quiet Luxury. If you haven’t heard about these trends, let’s dive into what defines them, which brands to follow, and why Quiet Outdoors is becoming so popular.

What is Gorpcore?

‘Gorp’ stands for ‘Good Old Raisins and Peanuts,’ the favorite snack of hikers and outdoor fans. Gorpcore is all about embracing the aesthetics of outdoor gear in your everyday life. Gorpcore outfits typically feature functional clothes and weather-resistant shoes. Think Patagonia fleeces, North Face puffer jackets, and Salomon hiking shoes worn for a city stroll rather than for actual hiking.

The COVID-19 pandemic boosted the popularity of Gorpcore, as people shifted toward outdoor activities like hiking and camping during lockdowns. Celebrities like Bella Hadid, Frank Ocean, and Emily Ratajkowski have been spotted rocking Gorpcore, solidifying its place in fashion.

The Quiet Luxury Trend

Quiet luxury, also known as old money style, is about understated elegance and timeless quality. This trend has gained popularity as a reaction against the overt branding and flashy logos that dominated the previous decade. It focuses on minimalist designs, high-quality materials, and craftsmanship, offering a sense of subtle sophistication.

In an era where fast fashion is scrutinized for its environmental impact, quiet luxury brands like Brunello Cucinelli and Jil Sander appeal to those who prefer investment pieces that stand the test of time. Thanks to the Roys of Succession, The Row, Gwyneth Paltrow, and Sofia Richie’s wedding, Google searches for “old-money style” rose by 568 percent, while the terms “quiet luxury” and “stealth wealth” both experienced a massive 900 percent increase. On TikTok, “quiet luxury” brought in billions of views.

Quiet Outdoors: Combining Both Trends

Quiet outdoors is where Gorpcore’s rugged practicality meets the refined elegance of quiet luxury. This trend is perfect for those who want to look stylish while staying prepared for any adventure. The rise of the Quiet Outdoors is in large part thanks to big-name designers collaborating with outdoorsy labels, such as Asics x Cecilie Bahnsen and On x Loewe.

Key Elements of Quiet Outdoors

- Neutral Palette: Earthy tones and muted colors reflect the serene beauty of nature.

- High-Quality Fabrics: Durable, high-performance materials withstand the elements while maintaining a sophisticated look.

- Minimalist Design: Clean lines and simple silhouettes ensure each piece is versatile and timeless.

- Sustainable Practices: Many brands prioritize eco-friendly production methods, aligning with the growing consumer demand for sustainable fashion.

Brands to Watch

- Templa: Recognized for its high-performance outerwear, Templa pieces are designed to endure extreme conditions while maintaining a sleek, stylish look, fitting well within the quiet outdoors trend.

- Goldwin: Combining performance and style, Goldwin’s focus on craftsmanship and minimalist design positions them as a key player in this trend.

- Houdini: Known for its sustainable approach, Houdini’s use of recycled materials and innovative designs aligns well with the quiet outdoors ethos.

- Nanamica: This brand merges traditional Japanese craftsmanship with modern outdoor technology, creating durable and stylish pieces.

- Riot Division: This Ukrainian brand is noted for its avant-garde approach to functional fashion, creating versatile pieces suited for various environments. 

Looking ahead, the Quiet Outdoors trend is set to dominate fashion in 2024. As more brands embrace this style, we can expect to see innovative designs that further blend outdoor practicality with luxurious aesthetics. Whether you’re navigating city streets or exploring nature, quiet outdoors offers a sophisticated, functional approach to fashion that is here to stay.

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